826 Music-Ma-Bob Shop
Brand Identity
Medium - Print, Digital and Product Design
Programs - Adobe Illustrator, InDesign and Photoshop
Specs - Full brand system and product, environmental and website mockups
Tags - brand identity, print, logo, non-profit, education, product design, pattern design, store design, nashville, music
The aim of this project was to create a fictional 826 store located in Nashville, Tennessee. 826 is a nonprofit organization dedicated to helping children improve their reading and writing skills. By combining the fact that Nashville is the City of Music and the focus of 826 being to promote educational growth and creativity, Music-Ma-Bob Shop was born. Centered around inventing, creating and music making, the iconography, color palette and typography capture the bold and bright essence of Nashville within a store that would allow kids to let their creativity shine.
Goals and Objectives
To create a brand identity for a fictional 826 store that highlights the vibrant spirit of Nashville, Tennessee.Research
Since I was creating a location-themed store, I performed extensive research on what makes Nashville unique, the city’s culture and the community that lives there. In addition to looking at information such as the population’s statistics, famous places and people from Nashville and what the city is known for, I conducted interviews with people who lived there to learn more about what it’s actually like to live there.Audience
The community in Nashville, individuals that shop at the storefront and children that receive tutoring from the organization.What I learned
As one of my first branding exercises, this project was a major learning experience for me. From pairing typography with illustrative collages to designing products for a fictional store, this experience taught me how to create a cohesive full brand system based on a strong concept and direction.
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