Medium - Print, Digital and Product Design
Programs - Adobe Illustrator, InDesign and Photoshop
Specs - Full brand system and product, environmental and website mockups
Tags - brand identity, print, logo, non-profit, product design, pattern design, motion

Futures Foundation is a Michigan non-profit organization dedicated to elevating the developmentally disabled community through representation and education and filling gaps in essential care. Together with an incredible team, I worked on a rebrand that represents the organization's bold, unapologetic and authentic nature. After all of our hard work, the board members decided to implement our identity as the new face of Futures Foundation.

Goals and Objectives

To create a new brand identity that highlights the
essence of what the Michigan non-profit organization,
Futures Foundation, stands  for in a bold way.

Research

We started off by researching how people with disabilities have been treated and supported historically before looking at how disabilities are seen today as well as the systems that currently provide support. We then conducted interviews with family members of individuals with developmental disabilities as well as people who work with, receive support from and lead Futures Foundation. From there we created case studies and personas for different types of individuals connected to Futures Foundation. We also performed extensive design research in order to create a brand identity that full captures who Futures Foundation is.

Audience

The families and individuals who receive support
from Futures Foundation, donors and volunteers.

What I learned

By connecting with and learning from a community
I was not very familiar with, I learned how to uplift
thevoices of individuals and their families within the
developmentally disabled community. Together
with an amazing team, we created a powerful,
unapologetic brand for Futures Foundation.