SAV Program
Speculative Design Brand Identity
By Kristina Webb, Stephanie Hoff, Morgan Gallagher and Alyssa Terry
Medium - Print, Digital and Concept Design
Programs - Adobe Illustrator, XD and After Effects
Specs - Full brand identity, app mockup
The disastrous effects of climate change are impacting cities around the world in a wide variety of ways. One way that climate change is impacting Detroit, MI and Wayne County, is the increased levels of precipitation and therefore flooding within the areas with poor infrastructure. As a result, many citizens have been repeatedly devastated by damage to property and possessions as well as displacement in severe cases.
In response to this issue, my team and I designed a speculative flood relief program within an approachable and accessible user interface. SĀV would be a free program that citizens could utilize in order to receive a multitude of different services that would help them get the resources and support they need while experiencing home flooding.
Goals and Objectives
To create a speculative solution for the problem of increased flooding in Detroit, Michigan due to climate change.
Research
In order to create a speculative solution for this issue, we determined that we first needed to look at the what, where, why and hows of flooding in Wayne County. Next, we wanted to better understand how home flooding affects the community and individuals on a personal level so that we could create a speculative solution that provides holistic support. To do this, we read a wide variety of interviews and reached out to individuals in the area that have been affected with this issue. Then while in the ideation phase, we utilized brainstorming tools such as IDEO Design Thinking activity cards and activities from the Think Wrong book.
Audience
Anyone within the Detroit area who is affected by home flooding.
What I learned
This project provided me with a great opportunity to expand my ability to think of and apply a speculative solution that would have a meaningful and important community driven impact. During the ideation portion of this project, I learned new methods of brainstorming and ideation that have expanded the way I ideate and explore ideas during this phase of all my design projects from this project out.
