ARC (ACCESS Recovery Center) Campaign
Marketing Campaign
By Jacob Ermete and Kristina Webb
Medium - Print and Digital Marketing Design
Programs - Adobe Illustrator and Photoshop
Specs - Full brand system, social graphics, large and small scale print design
Tags - brand identity, marketing, print, digital, non-profit, social graphics, Substance Use Disorder (SUD), awareness
For years, the opioid epidemic has been devastating communities such as those within Dearborn County and Wayne County, MI and ACCESS (Arab Community Center for Economic and Social Services) knew that something had to be done. This is why ACCESS is building a holistic substance use disorder treatment center that will provide wrap-around services for anyone seeking care wherever they are in their recovery journey. In order to spread awareness about substance use disorder (SUD), the construction of the ACCESS Recovery Center and how and where to donate to aid the construction, my colleague Jacob and I created a marketing campaign called Building Hope for Recovery. This multifaceted campaign spanned digital and physical spaces and called for a variety of assets such as social graphics and large and small scale printed assets. To learn more and to support the construction of this life-saving center, please visit https://recoverycenter.accesscommunity.org/
Programs - Adobe Illustrator and Photoshop
Specs - Full brand system, social graphics, large and small scale print design
Tags - brand identity, marketing, print, digital, non-profit, social graphics, Substance Use Disorder (SUD), awareness
For years, the opioid epidemic has been devastating communities such as those within Dearborn County and Wayne County, MI and ACCESS (Arab Community Center for Economic and Social Services) knew that something had to be done. This is why ACCESS is building a holistic substance use disorder treatment center that will provide wrap-around services for anyone seeking care wherever they are in their recovery journey. In order to spread awareness about substance use disorder (SUD), the construction of the ACCESS Recovery Center and how and where to donate to aid the construction, my colleague Jacob and I created a marketing campaign called Building Hope for Recovery. This multifaceted campaign spanned digital and physical spaces and called for a variety of assets such as social graphics and large and small scale printed assets. To learn more and to support the construction of this life-saving center, please visit https://recoverycenter.accesscommunity.org/
Goals and Objectives
To spread awareness of SUD and the construction of The ACCESS Recovery Center through a wide variety of marketing assets for both print and digital spaces.
Research
Before starting this project, I took time to learn and understand how substance use disorder affects individuals and their loved ones through research and stories told by individuals whose lives were affected by SUD. I also looked at statistics and stories across the country to learn more about the opioid epidemic as a whole. This background knowledge informed the marketing and branding strategy behind the Building Hope for Recovery in many ways.
Audience
People within the Dearborn community and beyond who are interested in supporting the construction of a state-of-the-art center for substance use disorder treatment.
What I learned
Not only did this project give me the opportunity to further hone my branding, print and digital design skills but it also helped me learn valuable lessons that have been immensely helpful in other projects since. One of the most important things I learned was to be adaptable and switch strategies when needed.
