EXHALE Program: A Caregiver Support Program
Marketing Campaign
By Jacob Ermete and Kristina Webb
Medium - Print and Digital Marketing Design
Programs - Adobe Illustrator, Photoshop and Canva
Specs - Full brand system, social graphics, large and small scale print design
Tags - brand identity, print, digital non-profit, social graphics, caregiver support, multilingual graphic design
Caregiving for elderly loved ones is often a thankless mentally and physically exhausting job. These individuals give so much for the ones they care for but often do not get the support they need. This is why the Social Services Department at ACCESS (Arab Community Center for Economic and Social Services) started a caregiver support program called the EXHALE Program. This program was designed to empower caregivers of elderly loved ones by providing caregivers with the resources, support, and connection they need. With the support of my colleague Jacob, I developed branding specially for the audience of this support group. I created a brand for the support group that reflects the warm and compassionate nature of the program. By centering the branding around crafts such as sewing and embroidery, my hope was to create a brand that mirrors the feeling of connection between friends in the support group with the connection which is often felt when doing crafts with or for others within the home. Using this branding, I developed a variety of marketing assets such as social media graphics, posters, banners and flyers to get the word out about this amazing program.
Programs - Adobe Illustrator, Photoshop and Canva
Specs - Full brand system, social graphics, large and small scale print design
Tags - brand identity, print, digital non-profit, social graphics, caregiver support, multilingual graphic design
Caregiving for elderly loved ones is often a thankless mentally and physically exhausting job. These individuals give so much for the ones they care for but often do not get the support they need. This is why the Social Services Department at ACCESS (Arab Community Center for Economic and Social Services) started a caregiver support program called the EXHALE Program. This program was designed to empower caregivers of elderly loved ones by providing caregivers with the resources, support, and connection they need. With the support of my colleague Jacob, I developed branding specially for the audience of this support group. I created a brand for the support group that reflects the warm and compassionate nature of the program. By centering the branding around crafts such as sewing and embroidery, my hope was to create a brand that mirrors the feeling of connection between friends in the support group with the connection which is often felt when doing crafts with or for others within the home. Using this branding, I developed a variety of marketing assets such as social media graphics, posters, banners and flyers to get the word out about this amazing program.
Goals and Objectives
To promote a new support group for caregivers
of elderly adults.
Research
Together with my colleague, I looked into the details of the support group such as what services the group provides, what topics may be discussed and who will likely attend the group
Audience
Caregivers of elderly adults in search of support.
What I learned
This project has helped me elevate my branding design skills. This project also gave me the opportunity to develop my targeted branding skills for an audience I do not typically design for.
