When you’re feeling anxious or stressed, does it sometimes feel like your head is being crowded with negative thoughts? Within this mock ad, my aim was to personify this feeling in a way that aligns with the identity of the company, Headspace, as well as advertise their app. Headspace is a mental health and wellness app that provides guided meditations and resources to it’s members. The motion piece I created captures the company's playful and friendly feel while adding new dynamic elements such as personified emotions as 3D characters.

Goals and Objectives 

To create an approachable, light-hearted mock Headspace ad that encapsulates the company's brand identity and promotes their app.

Research

In order to align my motion piece with the existing brand that I was representing, I performed thorough research into the Headspace brand.

Audience

Millennials and Gen Z individuals who experience stress or anxiety.

What I Learned

During this project, I learned how to model and animate characters in 3D and combine it with my skill set in After Effects in order to create a cohesive motion piece.